Addictions treatment
clinics catalog
Geo:
Issue:
The website had a lot of low-frequency keywords with a high conversion rate (e.g. 'drug addict doctors in San Francisco', 'find an alco doctor near me' etc.) As a consequence there were too many pages on the website which caused issues with web crawling.
Solution:
1. Integration of interactive maps on the website with clinics location. The pages with high-frequency keywords started ranking by a lot of low-frequency keywords. This helped to remove pages with low-frequency keys without any negative impact on the website CR.
2. Implementation of filters similar to the ones on E-commerce websites, which allowed users to neatly select the right clinic according to various personal criteria.
3. Use of links variations in the footer to make an effective internal linking which improved website ranking.
x 183%
traffic growth
within 2 months
x 350%
conversions boost
within 4 months