FOCUSTRAFF

By the time we started working with this website, it had an abundance of external links which led to the Home page only. There was a poor non-unique content description of the goods. Goods categories were not comfortable to use. Organic traffic mostly came by brand queries as the shop was already quite popular in the USA.

Solution:

1.   Analysis of the website semantic core. Improvement of the website overall structure and layout of all the pages (internal linking, menu items, filters, buttons, images).

2.  Development and implementation of content strategy (for about 600 pages).

3.  Development and implementation of link strategy with focus on high-frequency categories and goods.

x 2000%

organic traffic growth within 10 months (from 1, 500 to 30, 000 visits monthly)