Site speed
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Content scanning
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Technical SEO issues
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Competitors overview
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UX review
SEO audit
SEO audit service is the first step towards improving your website’s visibility and performance. Our team of experts will conduct a comprehensive analysis of your website's technical, commercial, and content components to identify areas for improvement, at the same time underlying issues that might be hindering your search engine rankings. Our approach is tailored to your unique needs so we can deliver targeted and effective results in a timely manner.
After the audit, we’ll provide you with a detailed report and a customized plan of action to improve your website’s performance.
Technical SEO
Our SEO team will provide a deep technical audit of your website to ensure that it is configured correctly and can be easily crawled and indexed by search engines.
Before the site starts appearing in search results, it’s necessary to show to search robots that the site is useful. Thus, if your website is live, let’s say, for 2 years but still is not ranking, then it should be checked for technical issues which should be detected and eliminated. As an example, if your website pages load slowly, users will more likely leave the website which leads to the profit loss. User behaviors like this may signal that your site doesn’t create a positive user experience. As a result, Google may not rank your site well. Besides, in our experience we have cases when client’s sites lost potential customers because of improper categorization of goods and poor website navigation.
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Increased online presence
Better website crawling and indexing​
Boost of organic traffic
​Growth of converting customers
​Improved user experience
Technical SEO
Commercial factors SEO check-up
Content analysis &
strategy
On-Site SEO
In today’s world online users are facing hundreds of websites with similar goods or services. The winners in the competition for a lead become those websites, which meet customer’s needs in the fastest and the most comprehensive mode.
On-Site SEO (also called On-Page SEO) covers analysis of technical and informational aspects of the website. FocusTraff team provides full range of On-Page services, which include:
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Technical SEO
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Commercial factors SEO check-up
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Content analysis and strategy
Each of the On-Page SEO services is described in more details further.
SEO consulting
SEO is crucial for driving traffic to websites and increasing their chances of being discovered by potential customers through search engines. Each website is individual, that’s why there is no universal cure in search engine optimization. Not every website needs a full-stack SEO. Each case should be dealt and assessed individually.
For one site it will be enough to conduct a technical SEO analysis, while for another it will be sufficient to apply a properly set link-building strategy only.
For our clients we render the following SEO services both in a full-stack package or as a standalone service:
SEO audit
On-Site SEO (On-Page SEO)
Technical SEO
Commercial factors SEO check-up
Content analysis and strategy
Google penalty recovery
Competitors analysis
Link profile review and strategy
SERM
Respond to negative reviews promptly and kindly
Search Engine Results Page (SERP) cleansing
Strong social media presence
User-generated content
SERM
Our Search Engine Reputation Management (SERM) services are tailored to meet the unique needs of your business. We understand that every brand is different, which is why we work closely with our clients to build customized solutions to meet their online reputation needs.
Our team of experts follows proven up-to-date methods and techniques to help build and maintain a positive image for your brand.
Commercial factors
SEO check-up
Quite often SEO specialists tend to create the ideal technical image of the website for search robots, meanwhile forgetting about the end user. Commercial factors SEO check-up presupposes an audit of all necessary commercial elements that influence Conversion Rate (CR). If a visitor can easily find and order a necessary product or service on the website, this site has a competitive advantage. The online source that simplifies customer’s road to the conversional goal has all chances to get a better ranking position.
Goods and services pricing
Product filters
Conversional buttons
Comprehensive description of goods
Presence of delivery terms
Information about goods licensing
Guarantee terms
Discover what works and what doesn’t in the client’s niche
Analyze competitors’ weaknesses and strengths
Plan SEO tasks prioritization
Forecast how difficult outranking competitors may be
Competitors analysis
Competitors analysis is a key pillar in SEO. It helps to understand clients' industry landscape, identify opportunities for improvement, and develop effective strategies to outrank competitors. A thorough competitor analysis provides valuable insights, but the goal is not to copy competitors' strategies directly. Given results of the analysis provide information for the development of unique and tailored for the particular website strategies.
Content analysis
& strategy
In today's digital landscape, crafting compelling, relevant, and optimized content is crucial for driving organic traffic, improving search engine rankings, and enhancing overall online visibility. In case web page doesn’t contain qualitative description, search formula simply won’t select this page from millions of others of similar topic because of the absence of the relevant content. Therefore comes the main rule – put yourself in the shoes of your clients and create content for end users first.
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Our first step in optimizing website's content involves a meticulous content analysis. Our experts delve into the intricacies of content to identify its strengths, weaknesses, and untapped potential. Armed with insights from the content analysis, we develop a bespoke content strategy designed to boost website's visibility and authority.
Keyword optimization
Content calendar
Content creation & enhancement
Link building and outreach
Performance tracking and reporting
Penalty identification
Audit & analysis
Issue resolution
Content improvement (content may need to be revised and improved to meet Google's quality standards and provide value to users)
Backlinks cleanup (if the penalty is related to unnatural or spammy backlinks, a process of disavowing or removing such links may be necessary)
Reconsideration request (in case of Manual penalty)
Monitoring & reporting
Google penalty recovery
It's important to note that recovering from a Google penalty can be a complex and time-consuming process, and success depends on multiple factors. Our SEO team has wide experience with successful cases in this field, as we always face the problem from different angles and try to apply creative non-standard methods.
Google penalties can be broadly categorized into two main types:
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Algorithmic penalties:
these are automatic penalties triggered by Google's algorithms, when they detect certain violations of their guidelines. Examples include Panda, Penguin, and the more recent Core Web Vitals updates. Algorithmic penalties often involve issues related to content quality, link spam, user experience, and technical performance.
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Manual penalties:
these penalties are imposed by Google's human reviewers after they manually assess a website and find it violating Google's guidelines. Manual penalties are usually more severe and may require more extensive efforts to recover from. They often result from actions like unnatural link building, cloaking, keyword stuffing, and other forms of black-hat SEO.
Link profile review
& strategy
At our SEO agency, we are experts at improving link profiles to achieve excellent search engine ranking results. Our link profile review and strategy service covers everything from studying your website link profile to checking the quality of your links. We then develop and implement a comprehensive link strategy that includes assistance with anchor list creation. We work to ensure that your link profile looks trustworthy and natural to boost your website's credibility and ranking.
The number of backlinks
The ratio of dofollow to nofollow links
The number of referring domains
Your competitors' backlinks
The domain authority & relevance of referring domains
Need a Pro SEO opinion?
Get in touch:
Knock to us and we will Focus on your website performance together!
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We talk about complex SEO notions in simple words and make sure our clients understand the end goal of their website optimization!